Factors that impact SEO
Now that you know what SEO is and how it works, let's take a look at some of the factors that can affect your search engine optimization ranking.
Search engine giant Google will never give away the exact algorithm they use to rank websites. However, we do have a good understanding of some of the factors that affect search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we'll look at next.
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